RAQAMLI MARKETINGNING TADBIRKORLIK FAOLIYATIGA TA’SIRINI ANIQLASHGA QARATILGAN TADQIQOTLAR TAHLILI
Ключевые слова:
tadbirkorlik, raqamli marketing, marketing tadqiqotlari, so‘rovnoma, kuzatuv, intervyu, raqamli texnologiyalar, ijtimoiy media tarmoqlariАннотация
Maqolada keskin raqobat sharoitida tadbirkorlik faoliyatini rivojlantirish uchun raqamli marketingdan foydalanishning ahamiyati va zarurati ochib berilgan. Shuningdek, xorij olimlarining tadbirkorlik faoliyatida raqamli marketingdan foydalanishning ta’sirini aniqlash bo‘yicha olib borgan ilmiy izlanishlariga induktiv va deduktiv metodlar yordamida mualliflik yondashuvlari keltirilgan. Ushbu tadqiqotdan asosiy ko‘zlangan maqsad tadbirkorlik sub’ektlarining marketing faoliyatini raqamlashtirishning biznesni rivojlantirishga ta’siriga doir tadqiqot natijalariga asoslanib, O‘zbekistonlik tadbirkorlarga raqamli marketing faoliyatini tashkil etish va yuritishda aynan nimalarga va qanday e’tibor qaratish zarurligi bo‘yicha tavsiyalar berishdan iborat.
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Ilmiy adabiyotlarni umumlashtirish orqali muallif ishlanmasi.