O’ZBEKISTON SHAROITIDA XARIDORLARNI BOSHQARISH JARAYONLARINI RAQAMLASHTIRISH ISTIQBOLLARI
Ключевые слова:
marketing, xaridor, mijoz, xaridorlarni boshqarish, CRM strategiyasi, marketingni, СRМ dasturiy ta’minoti, raqobat, avtomatlashtirishАннотация
Ushbu maqolada O’zbekiston misolida korxonalarning xaridorlarni boshqarish jarayonlarini raqamlashtirishning zarurati va ahamiyati ilmiy va nazariy ma’lumotlar asosida ochib berilgan. Shuningdek, maqolada mijozlarni boshqarishni raqamlashtirish imkoniyatlari uchta usul yordamida ko‘rib chiqilgan. Birinchidan, mahalliy CRM to'liq nazorat qilish imkonini beradi, lekin ko'p resurslarni talab qiladi. Ikkinchidan, "Litsenziyalangan CRM dasturiy ta'minotini sotib olish" tejash va sozlashni taklif qiladi, lekin katta boshlang'ich sarmoyani talab qiladi. Nihoyat, “Boshqariladigan xizmatlar autsorsingi” tejamkor va tezdir, lekin nazorat va xavfsizlikni kamaytirishi mumkin. Ushbu tanlovlarni ko'rib chiqish orqali maqola O'zbekistondagi tashkilotlarga ularning ehtiyojlariga e'tibor qaratgan holda raqamli mijozlarni boshqarish bo'yicha ongli qarorlar qabul qilishga yordam beradi.
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