RAQAMLI IQTISODIYOT SHAROITIDA XARIDORLAR MA’LUMOTLARI MAXFIYLIGINI TA’MINLASH: MUAMMOLAR VA YECHIMLAR
Ключевые слова:
raqamli marketing, mijoz, mijoz ma’lumotlari, CRM konteksti, ma’lumotlar maxfiyligiАннотация
Ushbu maqola O’zbekiston misolida korxonalarning xaridorlarni boshqarish jarayonlarida xaridorlar ma’lumotlarining maxfiyligi ta’minlashning ahamiyati va zarurati ilmiy va nazariy ma’lumotlar asosida ochib berilgan. Shuningdek, ma'lumotlar maxfiyligining qat'iy qoidalari misolida CRM ning rivojlanayotgan manzarasini ko'rib chiqadi. U mijozlarga yo'naltirilgan strategiyalar va ma'lumotlarni himoya qilish majburiyatlarini muvozanatlashda korxonalar duch keladigan qiyinchiliklarni o'rganadi. Bundan tashqari, bu maxfiylik birinchi raqamli davrda biznesning rivojlanishiga imkon beruvchi innovatsion amaliyotlar va texnologiyalarga oydinlik kiritadi.
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